Christos Passas | AI Strategy, Transformation & Applied AI
My work focuses on the practical application of AI across internal operations, client services and custom AI products. I identify where AI can create clear business value and help turn those opportunities into products, services, methods and workflows, with specialist expertise in reputation intelligence, AI visibility and executive decision support.
I work on AI strategy, implementation and adoption.
I assess business processes, identify useful AI use cases, set priorities and help move initiatives from testing into regular use. The work can involve an internal workflow, a client-facing service, a reusable method or a custom product.
AI Strategy & Transformation
Business needs, use-case priorities, roadmaps and the practical work required to move AI beyond isolated experiments.
Applied AI & Product Development
Internal AI capabilities, client services and custom products designed around a clear job, user and operating need.
AI Governance & Adoption
Human oversight, source checking, confidentiality, training and the controls needed for responsible day-to-day use.
Reputation Intelligence & AI Visibility
How AI changes discovery, reputation, crisis preparation, source influence and executive decision support.
Start with the business problem, then decide what should be built.
I do not start with a model or a vendor. I start with the task, the people involved, the information available, the expected benefit and the consequences of getting it wrong.
Some problems need a simple workflow. Others justify a new service or a custom product. Part of the job is knowing the difference.
I also work between business and technical teams. That means translating executive priorities and domain requirements into something that can be designed, tested, governed and used.
The objective is practical use, not the number of AI tools an organization can say it has.
Independent recognition and portfolio results.
In 2026, Christos Passas was included in Netweek's AI Experts 50 Powerlist. The recognition is separate from the Curious Ahead AI portfolio results shown below.
AI Experts 50 Powerlist 2026
Netweek's edition focuses on professionals connecting AI with business purpose, strategy, governance, skills and adoption.
Five AI awards
The Curious Ahead AI portfolio received two AI & Data Awards in 2025 and three Silver AI in Marketing Awards in 2026.
AI strategy, reputation and implementation
Interviews, speaking appearances and judging roles provide public references to my work in AI strategy, AI visibility and practical implementation.
More than two decades in digital visibility, reputation and business.
My background in online reputation management, digital strategy, growth and SEO gives me a practical understanding of how organizations are found, evaluated, trusted and protected.
I apply that experience to AI strategy and applied AI, especially where reputation, visibility, intelligence and management decisions are involved.
Public sources.
- Netweek AI Experts 50 Powerlist 2026
- MarketingWeek interview on Curious Ahead and AI
- AI AHEAD, the public V+O / Curious Ahead AI portfolio site.
- AI in Marketing Awards 2026 Judging Committee